Service design with a strategic lens.

With a background in service design leadership and experience guiding cross-functional teams through complex challenges, I specialize in creating clarity where there is ambiguity.

My work sits at the intersection of strategic thinking, collaborative facilitation, and user-centered design—helping organizations make better decisions through structured processes and thoughtful digital experiences.

Organizations I've worked with

Two ways I can help

Disainmõtlemise metoodika ei ole pelgalt esteetiline valik. See on süsteemne lähenemine keerulistele probleemidele, mida tavapärased äritabelid ja standardsed lahendused ei suuda parandada.

Workshop Facilitation

Website Strategy & UX

Structured workshops that turn complexity into clarity, alignment, and actionable ideas. I help teams think better together through facilitated collaboration and service design methods.

• Customer experience mapping & strategy alignment

• Innovation workshops & service design

• Team engagement & change facilitation

I help businesses rethink their value proposition, website structure, and user experience so their message becomes clear, logical, and actionable—creating the strategic foundation for great design.

• Value proposition &
  messaging clarity

• Information architecture &
  UX logic

• Rapid visual prototyping with Figma Make